The Challenge

Popl, the leading digital business card provider, needed to generate leads for its Teams service, a suite of offerings designed to help brands collect and manage leads acquired through digital business cards. Given the professional nature of their product, LinkedIn was identified as the ideal platform for lead generation. Popl was offering a free month trial of the Teams service to build momentum, and they needed an efficient and seamless signup process to maximize conversion rates.

Our Solution

Qlixs Digital Agency developed a campaign leveraging LinkedIn's in-platform lead forms. These forms allow users to submit their information directly within LinkedIn, reducing friction and improving the overall user experience.

Steps Taken:

1. Identified Key Information:

• Qlixs streamlined the lead data collection process by identifying the most crucial pieces of information needed upfront, minimizing the time required for users to complete the form.

2. Optimized Lead Forms:

• Utilized LinkedIn’s auto-fill feature to pre-populate form fields with users’ LinkedIn profile information, further reducing friction.

3. Developed Effective Ad Copy:

• Created compelling ad copy to promote the free month trial and the benefits of Popl’s Teams service.

4. Integrated with CRM:

• Linked the lead forms to Popl’s internal CRM for seamless data transfer and follow-up.

4. Landing Page for Scheduling Calls:

• Developed a landing page where users could schedule a call with Popl after completing the LinkedIn form.

The Results

The LinkedIn lead form campaign delivered remarkable results, significantly outperforming the previous website-based lead generation approach:

• 92% Improvement in Cost-Per-Lead : The cost per lead was reduced by 92%, making the campaign much more cost-effective.
• 1023% Improvement in Total Leads : The total number of leads generated increased by 1023%, showcasing the campaign's effectiveness in reaching and converting potential customers.
• 3373% Improvement in Click-to-Conversion Rate : The click-to-conversion rate saw an extraordinary improvement of 3373%, indicating a highly efficient lead capture process.
• 30% Improvement in Click-Through-Rate : The click-through rate increased by 30%, reflecting better engagement with the ads.

Conclusion

Qlixs Digital Agency’s innovative use of LinkedIn’s in-platform lead forms enabled Popl to significantly enhance their lead generation efforts. By reducing friction in the signup process and ensuring a seamless user experience, Popl was able to attract a significantly higher number of leads at a much lower cost. This approach not only maximized their advertising ROI but also established a scalable model for future campaigns