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Scaling a Pet Brand from $26K to $78K per Month at 8x Blended ROAS Performance Summary

  • Sales/Revenue : 300% increase after 180 days
  • Store Sessions : 300% increase after 180 days
  • Mobile Compatibility : Needed a responsive website design to cater to mobile users.
  • Store Niche : Pets (USA & Big 5 Markets)
  • Blended ROAS : Over 8x

In this case study, we delve into the sophisticated data-driven ecommerce marketing strategies that propelled a pet brand to remarkable success.

The Challenge

The pet brand initially relied on influencer marketing, which, while effective to some extent, proved resource-intensive and inconsistent. Their limited expertise in running ads led to skepticism about the potential efficacy of digital advertising for their brand and products.

Key Objectives

The brand aimed to:

  • Optimize their account structure and ad creatives.
  • Improve targeting and messaging to enhance ROAS and reduce CPA.
  • Explore and succeed with additional advertising channels beyond influencer marketing.

Our Solution

1. Account Optimization

  • Ad Creative and Targeting : We meticulously optimized ad creatives and targeting parameters. By refining messaging and leveraging data insights, we significantly improved ad performance.

2. Multi-Channel Advertising

  • Facebook Ads : We took over their Facebook ads, focusing on creating a structured and efficient campaign setup. This led to immediate improvements in ROAS and CPA.
  • Google Ads : We expanded their advertising efforts to Google Ads, including Shopping Ads and Performance Max Ads. This allowed us to capture intent-driven traffic and expand their reach.
  • Strategic Planning and Continuous Optimization : Our approach involved ongoing analysis and refinement of ad campaigns based on performance metrics. This ensured sustained growth and efficiency.

3. Diversification and Future Expansion

  • While yet to explore TikTok and Pinterest ads, the brand’s success with Facebook and Google Ads laid the groundwork for future expansion into these platforms. Diversifying advertising channels was part of a broader strategy to tap into new audiences and drive additional traffic.

4. Data-Driven Decision Making

  • Continuous Testing and Optimization : We employed a rigorous testing and optimization process, allowing us to make informed decisions based on real-time data.
  • Supply Chain Management : Despite encountering supply and stock issues, we helped the client navigate these challenges to maintain campaign momentum and capitalize on high-conversion opportunities.

The Results

  • 300% Increase in Revenue and Store Sessions : Within 180 days, the brand’s monthly sales surged from $26K to over $78K.
  • 8x Blended ROAS : The optimized campaigns delivered an exceptional return on ad spend.
  • Sustained Growth and Efficiency : The combination of Facebook and Google Ads facilitated substantial growth while maintaining a positive ROI.

Conclusion

This case study illustrates the transformative impact of strategic digital advertising. By leveraging advanced data-driven methodologies and continuous optimization, we significantly enhanced the pet brand’s revenue and efficiency. The success of this approach underscores its relevance not only for pet brands but for any online retailer seeking scalable growth.

If you run an ecommerce business and seek to scale your online sales, we invite you to reach out for a free consultation with us. Let’s explore how we can drive your business to new heights.