Challenges
- Complex User Interface : Existing software had a complex and outdated UI, impacting user experience and satisfaction.
- Mobile Compatibility : Needed a responsive design to cater to users accessing the software on mobile devices.
- SEO and Performance Optimization : Required website optimization to improve search engine visibility and overall performance metrics.
Tasks Assigned
- Engaged Qlixs to overhaul and optimize the UI/UX of their software product
- Conducted user research to understand pain points and preferences for UI redesign.
- Redesigned the user interface to be intuitive, visually appealing, and responsive across devices.
- Implemented SEO best practices and performance optimization techniques for enhanced visibility and user experience.
- Utilized analytics tools to track user behavior and optimize UI/UX design based on data insights.
Tools Utilized
- Figma and Adobe XD : Used for collaborative UI design and prototyping.
- SemRush & Google Search Console : For keyword research and on-page optimization.
- Datadog & Relic : Performance monitoring tools to track website speed and responsiveness.
Results
- Improved User Interface : Redesigned UI enhanced user experience and satisfaction.
- Enhanced Mobile Experience : Responsive design improved usability on mobile devices.
- Increased User Engagement : Optimized performance and SEO led to improved traffic and user retention.
- Competitive Advantage : Enhanced UI/UX positioned Brexa’s software more competitively in the market.