Challenges
- Limited Social Media Presence : Needed to increase brand visibility and engagement through effective social media strategies.
- Consistent Brand Messaging : Required cohesive and engaging content to resonate with the target audience across social media platforms.
- Customer Engagement : Faced challenges in engaging and retaining customers through social media channels.
Tasks Assigned
- Collaborated with Qlixs to develop and implement a comprehensive social media marketing strategy
- Conducted market analysis to identify target audience and preferences on social media.
- Developed engaging content that showcases Chris Cross's unique clothing offerings and brand story.
- Managed and optimized social media platforms to increase brand awareness and customer engagement.
Tools Utilized
- Hootsuite/Buffer : Scheduled and managed social media posts for consistent presence.
- Facebook Ads Manager : Ran targeted advertising campaigns on Facebook and Instagram.
- Google Analytics : Tracked social media performance and user engagement metrics.
Results
- Increased Brand Awareness : Strategic social media campaigns boosted brand visibility and recognition.
- Enhanced Customer Engagement : Engaging content and interactions improved customer interaction and loyalty.
- Higher Conversion Rates : Effective social media strategies led to increased website traffic and sales.