Challenges
- Patient Acquisition : Needed to increase patient inquiries and appointments through targeted digital marketing.
- Brand Awareness : Required to enhance visibility and educate potential patients about specialized fertility services.
- Competitive Market Positioning : Faced challenges in standing out in a crowded healthcare industry.
Tasks Assigned
- Partnered with Qlixs for comprehensive paid advertising solutions
- Developed and executed targeted PPC campaigns to drive patient acquisition.
- Managed social media advertising to raise brand awareness and engage with potential patients.
- Implemented retargeting campaigns to maintain engagement and conversion.
Tools Utilized
- Google Ads : Managed PPC campaigns for targeted advertising.
- Facebook Ads Manager : Optimized social media ads for maximum reach and engagement.
- Google Analytics : Tracked campaign performance and ROI for continuous optimization.
Results
- Increased Patient Inquiries : Targeted PPC campaigns drove higher volumes of patient inquiries.
- Enhanced Brand Visibility : Strategic social media campaigns improved brand awareness and patient engagement.
- Improved Conversion Rates : Optimized campaigns led to increased patient appointments and conversions.